Handicrafts, which are produced with traditional skill, are gradually facing competition from machine made products, which give greater uniformity and better finish. For large number of handicraft items, there have been neither substitutes nor competition from any significant entrant into the field. Thus, our foundation to play significant factors in the strategic positioning of Handicrafts. In this process of awareness and positioning we shall come up with the artist groups in every state and create platform for them to showcase their skills. This will create new space for all the artists across all states in India to showcase the new and innovative products directly to the buyer’s society.

The prime minister said from today every Indian has to become “vocal for their local”, not only to buy local products, but also to promote them proudly. He pitched for the use of products manufactured in India, saying this pandemic has shown the country the importance of adopting local manufacturing, local market and local supply chain practices. He termed this self-reliance as “Atma Nirbhar Bharat”.